Reset Live Sports
About Us
The smart way to connect US Brands with US Sports Fans
Reset Live Sports is a cutting edge solution for in-game advertising and live sports audience engagement. By leveraging advanced media measurement technology and access to top Futbol properties in North America, Reset Live Sports connects brands with passionate fans right inside the game. Our platform delivers turnkey reporting, impression analysis, and real-time campaign delivery, helping brands maximize engagement and drive growth across live sporting events. Reset Live Sports sets a new benchmark in the sports media ecosystem, empowering advertisers to reach audiences at the moments that matter most.
Overview
Two ways to get into a soccer match on linear: Traditional buy (i.e., Uni at half-time) and/or Reset Live Sports (in-game). Both guaranteed TV time.
Schedule
Soccer runs 11 months out of the year.
Platform
Ad placement on linear broadcast (Univision, Telemundo). Value add across streaming.
Targeting
Virtual technology that allows ads to be seen exclusively on the U.S. TV broadcast.
Media Specific
Reset Live Sports is your direct gateway to Liga MX's exclusive U.S. in-game media inventory. Through premium retained media rights, brands access over 2 billion monthly impressions, targeting US Hispanic audiences at scale. These premium ad units air outside traditional commercial pods on TelevisaUnivision, Fox Deportes, and Telemundo linear networks. There are two ways in: buy soccer from linear TV at halftime, or unlock unmatched in-game engagement with Reset Live Sports.
Type of Advertising
30 second in-game ad unit that is TV visible with guaranteed viewership. Units are dynamic and customized messaging, graphics, animation. Our units are "outside the pod" when the game is being played (90 min) and viewership is the highest vs halftime (15 min).
